How to Make Money Online in 2022 introduction
You want your clients to actually get results.
You don't want to just put something out and be able to market it really
well and sell it really well, but not actually have those customers,
those students actually seeing that transformation happen in their business.
Did you know that since March of 2020, the number of self-employed workers
rose by about 500,000 to 9.44 million?
That is the highest total since financial crisis, year 2008, except for this summer.
This stat comes from wall street journal via Contra on Twitter.
And I am a big believer that we are in the midst of a remote work, a self-employment
and online business revolution.
More people than ever are taking part in the great resignation, they're realizing
hey, these last two years at my job were hard.
They were not financially worth it, or viable for me and I'm ready to start
doing something that I'm really proud of.
I'm ready to start getting some flexibility for myself, for my family.
And listen, there are a lot of hard things going on in the world right
now, but one small silver lining is that it's never been a better time
to start an online business.
There is more information out there, there is more demand and people are
more used to hiring freelancers or independent workers than ever before.
So if you're somebody who's thinking, you know what?
2022 is my year, I'm going to start my business.
I'm going to start side hustling,
I'm going to leave my day job.
This is going to be the episode for you.
Freelancing method to making money online in 2022
I personally got my start in online business as a freelancer.
This is probably the most common way to get started as an independent
worker, is essentially offering some type of service at a package rate or
an hourly rate to a company, similar to how you would at a day job, except
for the fact that you're doing it
usually from home, you are managing your own hours.
You are really steering the ship.
I used to work as a social media manager in corporate marketing.
And so for me, that skill was really easily transferable into a
freelance service that I could offer.
So that's the first thing you need to do is you need to decide on a
service.
Maybe you also do something that is pretty easily transferrable into freelancing.
Maybe you're a video editor, maybe you're a photographer, a
graphic designer, a web designer.
Those things are all very common freelance jobs.
So you probably won't have any issue translating those over into packages,
doing research on other freelancers who are doing the same thing.
But what if you're in a field like accounting, or maybe you're a teacher
or you're a food service worker, or you're doing something that you can't
just easily do from home and pull up a graphic design website and get started.
Start investigating different career paths and figure out what you want to do.
I, like I said, started as a freelance social media manager.
And I think it's a really good place to start just because the skills that a
freelance social media manager needs to know a little bit of copywriting, a little
bit of design, lots of organization, lots of communication, lots of creativity.
Those are all things that will transfer over to a different job as
well, including the other two that I'm going to talk about in a second.
Another one,
quite similar, might be virtual assisting.
So if you know how to check email inboxes, if you're very organized, if
you're very good talking on the phone or making reservations and, you know,
taking meeting notes, that might be something that you can pretty easily do.
Just do a little bit of research and put together some packages and
start offering that as a service.
Making money online: “pricing your freelance services”
Now what's important to know about freelancing is there's a few
different pricing methods you're going to want to keep in mind.
You heard me talk a couple of times about packages.
So when I worked as a full-time freelance social media manager,
I had a few different packages that I would offer my clients.
They could basically get a, you know, basic tier, which meant
that they were getting a couple of social media platforms just posting
maybe two or three times per week.
And that was x price.
A medium tier might be five posts a week across three platforms,
and that would be X price.
And then they could get the gold tier, which kind of had all the
bells and whistles daily posts, stories, kind of all of those
details at the highest price point.
So that is one pricing method that you can go with.
Now, you may also choose to go with an hourly rate.
This isn't something that I really recommend doing when you're more
experienced, but when you're first starting out, I actually think that
hourly can be a good way to track your time, learn a little bit about
what you do and don't like, and just get some projects under your belt.
So that is completely up to you.
And then you might also want to price by project.
So maybe you are a web designer, let's say that's what you do in your corporate job.
You're looking to start as a freelancer.
Well, if I don't know the company, Nike came to you for a new website, you
probably are going to price it differently than if your local grocery store came
to for a website, because there's going to be different levels of complexity.
And there's going to be different levels of value that you're actually providing.
A company like Nike has the potential to make millions and millions and
millions of dollars through that website that you build for them.
Whereas your local grocery store, maybe making considerably less than that.
And the project will also be quite a bit less labor intensive for you.
So those are kind of the three different pricing methods that
you're going to want to think about.
Start putting together packages, start writing down your services and determining
how much you would charge for them.
And also putting together goals on how much you need to
make from this freelancing gig
in order to enable you to leave your day job, if that is the goal.
About finding freelance clients
As far as finding work, tell everybody that, you know, you may want to keep
it a little bit undercover if you're still at your day job, depending
on your level of comfort there.
But once you've put together a really simple website, I'm saying
this can be one page, or maybe it's a profile on a website like Contra,
or a LinkedIn page.
Just have somewhere where you can present your portfolio,
the services that you offer.
Once you have that built up, just tell all of your friends, tell
all of your family about it, ask them to spread the word for you.
That is really step one.
Don't be shy.
Now, step two, you may also want to develop some type of an
outbound prospecting strategy.
So start thinking of the types of companies that you'd like to work
with and start looking them up online.
Look them up on LinkedIn, look them up on platforms like Angel List and try to
find some contact information to them and just simply make introductions.
You don't need to be too pushy or too salesy.
Just let them know who you are, what you do, what work you've done in the
past that maybe they can look at to learn a little bit more about you.
And that's a good jumping off point.
And then you also may want to look on freelancing websites.
Some of the most popular ones are Upwork, Fiverr and even normal job boards
nowadays usually have some freelance or contract jobs posted as well.
So you can look on platforms like LinkedIn or Indeed, or anywhere
else that you look for normal jobs.
Now I've offered quite a few different services over my freelancing career,
but the one that I did really the longest and made the most money doing
was freelance social media management.
So I have a ton,
a ton of resources here on this YouTube channel and on this podcast about
freelance social media management.
So I'll be sure to leave some resources for you if you want to
dive deeper into that specifically.
Now, the next way that you may be able to start making money online
is through coaching or consulting.
This is a service as well, so you may consider it freelancing as well, but
it's a little bit different in that for freelancing projects, you're usually
trading time for money or you're trading something tangible for money.
So maybe you are creating something in exchange for payment, like a website or
like a logo, some photographs, something like that with coaching or consulting,
you're really being paid for your expertise and the transformation that
you're able to help your clients achieve.
So if you are somebody who is always the go-to in your friend group for advice or
in your professional circle or at your job for advice, you're the person who
people always ask for help when they are stuck or maybe you're really creative.
So the creative team is always coming to you for your expertise when it comes
to something that they are making, this could be a good option for you.
Some skills needed for coaching
Now, you also really do have to be a people person if you're going to be a
coach or a consultant, because, like I said, unlike freelancing you're not just
meeting to talk about the project and then going off to actually do the project.
You are really the product, if you will.
I know that sounds weird, but it is your expertise that
they are actually paying for.
You need to be comfortable with talking to people.
Now I was a coach for a long time.
I was very successful at it and I am an introvert so, I'm not saying
that you have to be completely, super extroverted to be a coach or to be a
consultant, but you do have to have really good communication skills.
You also need to have very good time management skills, particularly if
you're going into consulting for maybe other businesses and you're
doing the more corporate consulting route, you can't show up to meetings
30 minutes late.
You can't take meetings while you're on the beach, sipping a margarita.
So this is still something that you need to be looking at as very professional.
And if you're looking to start self-employment because you want
that freedom, you want that time freedom or that location freedom,
you may want to think carefully about coaching or consulting.
And lastly, it goes without saying that you really need to have a
particular area of expertise.
The coaching that I did personally, was helping other freelancers.
I found success really quickly in my business and was able to provide
advice for other people who are struggling to get clients while
I had an over abundance of them.
So I started offering just an hourly rate is where I started and I offered
these kinds of CEO hours or these power hour calls where people could
hop on a call with me and I would help them figure out how to find clients, I
would help them clean up their LinkedIn profiles and build their portfolios,
do cold outreach and things like that.
Maybe you have something similar.
Maybe you are a corporate marketer right now, and you want to offer other
companies marketing advice without actually doing the hands-on work for them.
Maybe they already have a marketing team and you just want to be able to
provide them some insights and some expertise that their team can go
off and use and build on their own.
Or maybe you are a life coach.
Maybe you went through a life coach certification or training, or you are
currently a therapist or a counselor or something like that and you want to
translate those skills over to something that's a little bit more flexible.
Starting with an hourly rate, again was really comfortable for
me personally, as it enabled me to
see if I was really good at this, if this was something that I liked doing
and if there was demand for, and once all of those things shook out, I then put
together a three month coaching package.
So people could purchase that larger package, secure their time
with me, and I could work with them biweekly for those three months.
My go-to game changing tool for coaching is HoneyBook.
It is a client management system and it really enables you to do
everything that you need to do for coaching business in one program.
So basically you can send out scheduling links, you can book
discovery calls through HoneyBook.
You can capture client information through onboarding forms and surveys.
You can actually get your invoices paid through HoneyBook.
You can schedule out the rest of your coaching package through HoneyBook.
I mean, it really is the all-in-one tool.
So I'll leave a link for it down below if you're interested.
And I will also leave a detailed video in the show notes and
in the resources for you
all about HoneyBook specifically for coaching as well as another resource on
how to start your first coaching program.
If that's the area that you're looking to get into.
And the third area that you may want to think about when it comes to
making money online is developing an online course or a digital product.
I always say online course but a digital product can be a lot of different things.
It may be a template pack, it might be an ebook, it might be a workbook,
it might be an audio course.
There could be a lot of different things, but for the purpose of this
episode, I'm going to say a course.
That's really what most of my digital products are.
They are online courses.
Making money online :A few hints on how to make a course
Now, similar to coaching.
You're going to need to have some skill that you can teach
people or some area of expertise.
Again, if you're a graphic designer, maybe you can teach either freelancers
or marketing teams, how to design things, using a particular tool or technique.
Maybe you are a relationship coach and you decide to create a course for
people who are newly engaged about things that they need to know and
work through before they tie the knot.
So there are so many different types of online courses that you can provide,
but again, not everybody is going to be the perfect fit for this type of offer.
You're going to want to be a good teacher and I know that can
be a hard one to kind of gauge.
So maybe you ask around, ask your friends, ask your family, ask people
who know you, what their opinion is of your delivery and your teaching style.
This is really important because you want your clients to actually get results.
You don't want to just put something out and be able to market it really
well and sell it really well, but not actually have those customers,
those students coming back and leaving good reviews and actually seeing that
transformation happen in their business.
So absolutely, ask around but also test this a little bit yourself, maybe develop
a free course, a little mini one that you give out as your lead magnet or
something that you offer in exchange for an email address, just to kind of start
that sales funnel process and see what the response is to that free course.
If people love it and can't wait for more, that's probably a good indication
that you are a pretty good teacher.
Meanwhile, if they say it was hard to follow and you know, you're, you're
not seeing a lot of shares and a lot of activity around that free course, that
could be a sign that you may need to go back to the drawing board, or maybe that
this isn't the right format for you.
You also could consider starting coaching first.
That's kind of what I did.
It was actually my one-on-one coaching calls that really encouraged me to
create a lot of my bestselling courses.
I essentially took a lot of the questions that I got throughout that and a lot
of the resources that I had developed
templates and worksheets for my coaching clients and turn that into a course so
I could serve multiple people at once.
So doing the coaching was really helpful for me because I've learned how to
sort of educate before going off and opening the doors for hundreds and
hundreds of people to learn from me
if I couldn't really provide those results or didn't have all those resources yet.
Once you've confirmed that, that's what you want to do.
Come up with your concept.
With courses I think it's important to note that we often think we need
to tell every single thing that we know about a topic, graphic design,
social media management, marketing, whatever it is, but you really want
to sort of niche down and make it accessible and digestible for people.
So instead of saying, you know, I'm going to make a course about everything
you need to know about graphic design.
I'm going to say how to create a modern logo in Photoshop or InDesign
or whatever the tool is that you use.
And doing this really sets the expectation for people so they know
exactly what they're going to get, and it's not overwhelming because
people can get burnt out, it is a
busy and noisy online world nowadays.
So you don't need to overwhelm them with information, just enable
them to have that transformation.
Get that thing that you said you were going to provide them.
Again, relationship coach boom, here are five things that you and your newly
engaged partner need to work through
before getting married.
As opposed to the entire marriage guide, which you know, could involve so many
different layers and conversation pieces.
Just keep it simple.
For a course platform, I personally use a website called Thinkific.
I'm a big fan of Thinkific.
It is really easy to use, really intuitive to simply create slides
or video or audio snippets and upload them to my course platform.
Build out modules and lessons.
You can upload worksheets, you can host live lessons if you want to.
There are so many different things that you can do with it.
And it really is quite intuitive and easy to use.
Now, I also have a video all about creating your first course.
So I will leave that in the resources
if that's something that you are interested in doing.
Of course, once you actually create the course you're going to need to market it.
For me content was a really big piece of that.
We talked about outbound sales, but inbound sales is really where it's at for
me, when it comes to online course sales.
That's exactly what you're looking at right now, having maybe a YouTube
channel or an Instagram account that is dedicated to this particular area of
focus, where you can use that as your top of the funnel content as we call it.
And move people down that sales funnel to where they're going to
want to watch more things they're going to want to follow you.
They're going to be watching your stories.
They're going to be engaged with your content and you're building
up that relationship with them.
So over time they say, okay, I want to click purchase.
I want to learn more from this person.
So those are the three ways that I have made money from my online business.
Be sure to open up the show notes in the description box for a ton more
resources on each of those specific areas.
And if you're looking for a deep dive and you know what you're
ready to launch, you're like, yes I want to launch a course.
Yes, I want to be a freelance social media manager.
You're ready to do this in 2022.
Be sure to check out the online launch lab.
Making money online in 2022: The online business launch lab
The online business launch lab is my eight week course where I walk you
through step-by-step each process that you need to actually start building
these different types of businesses, either a service-based business, like
a social media manager, a coaching practice, or an online course.
We'll walk through everything together from the setup, to the
optimization, to the marketing of these different businesses.
So by the end of the eight weeks, you should have something set
and ready to go, to start going to market with, and hopefully
earning money for yourself in 2022.
I'm gonna leave a link for that down below, we just opened
up the payment plan option.
So I hope to see some of you in there.
It is going to be so much fun.
So educational, we just actually confirmed our first guest instructor as well.
Who's going to be helping us with email funnels.
I cannot wait.
All right.
So that's it for today's episode.
I hope this was helpful.
Let me know what type of online business you're looking to
start in 2022 in the comments
if you're watching on YouTube, if you're not watching on YouTube, be sure to follow
the podcast and leave me a rating and review on apple podcasts in particular.
And if you are on YouTube, please subscribe to the channel.
I post videos every Monday, Wednesday, and Friday, and I will see you then.
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