12 Trends in Graphic Design for 2022
hey everybody welcome back let's look at
12 trends in graphic design for 2022.
now trends are movements in design that
have gained wide enough usage that they
can actually be recognized as a trend
they aren't necessarily brand new in
fact very little is
very few things have actually never ever
been done before
i recommend using trends to stay
inspired you can either follow them or
you can consciously react against them
but knowing what is trending is critical
to informing your work into informing
your clients
trend number one is diversity and
inclusivity design has always been
instrumental in facilitating changes in
society
large fortune 500 companies are now
responding to societal changes in areas
of diversity and inclusivity and
bringing it into the mainstream
ethnic diversity mixed-race couples and
families have been depicted in design
for years now but diversity in gender
sexual preference and physical ability
are becoming much more prevalent and
visible
we're seeing it grow considerably in
traditional advertising media in vr and
illustration iconography and stock
imagery expect this trend to magnify in
2022 as acceptance continues to grow
domestically in the us as well as
internationally
trend number two is the metaverse mark
zuckerberg has made dramatic
pronouncements about meta's intention to
making avatar inhabited virtual
environments a priority for the company
it's unclear exactly what this world is
going to look like or what you'll be
able to do or accomplish there but it's
not stopping designers gaming platforms
illustrators and animators from starting
to visually predict and to depict it
any design that can happen in real life
billboards products ads branded
environments t-shirts branded products
will undoubtedly come to life in the
metaverse
probably things we haven't even imagined
yet designers are going to be on the
bleeding edge of finding ways to
leverage this new virtual ecosystem to
their advantage for both themselves and
for their clients
trend number three is data vis
we live in a data rich and some may say
absolutely saturated world these days
infographics have been around for years
now but there's a new trend on how the
format is being explored
but typical infographics have lost their
appeal and their thumb scroll stopping
power so more radical layouts more
inventive imagery not just the same old
icons and stock characters are being
used it's being done in order to cut
through the infographic noise
infographics are becoming much more
creative inventive playful and original
illustration driven designs
now trend number four is muted tones
this is a trend that's emerging where
colors that are being used are much more
muted softer they're less jarring this
trend is a reaction against the intense
colors that were being used in last
year's trends like electric fade and
bright geo
trends frequently emerged that are
reactions against other trends and muted
tones is definitely one of those you'll
see that this trend bears out pantone's
color of the year choice that i'm going
to feature later in this video the
colors used are soft pastels and
cosmetic pinks taupes and blues this
trend shows up in consumer package goods
in stock photography fashion and apparel
trend number five i call vintage
apothecary this trend celebrates vintage
typography flowing elongated serifs and
ornate borders 18th century black and
white etching illustrations are also
prominently featured in this design
style the trend shows up in beverages in
food packaging health and beauty aids
t-shirt design candles and the gift
industry
it references the steampunk movement and
is recognized by overlaying detailed
layouts and vintage illustration styles
vintage apothecary harkens back to a
simpler time when things weren't mass
produced by the millions but in small
handcrafted batches with real care and
with real quality
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now daniel frequently uses the trends
that i feature in my videos to
illustrate some of his training so if
you're curious about how to actually
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laptop go to byol dot me forward slash
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my work here on youtube
now back to the trends number six is
echo everything global warming isn't a
debate anymore it's happening so much
faster than anyone ever thought possible
so the eco movement focusing on
sustainability and reducing the human
carbon footprint in virtually everything
we do make or use just continues to grow
it's no longer fringe it's almost a
requirement for companies to stake a
claim with their consumers about where
they stand on the environment the days
of greenwashing that is giving lip
service to sustainability are long gone
designers are leading the charge and
finding ever more impactful and engaging
ways to communicate and market products
and services in the green economy you
can see this trend in hard good products
and packaging physical environments
illustration books and in color palettes
trend number seven i call iridescence
iridescence is somewhat of a
continuation of last year's trend that i
called electric fade
it's also related to the vaporwave trend
of a few years ago but iridescence is
made possible by new innovative print
substrate materials that have reflective
and light amplifying properties it's
being seen in technology marketing in
the sportswear industry in iconography
systems in print ar and in vr it's also
beginning to show up in interface design
and i wouldn't be surprised if it
actually finds its way into the
metaverse too the shapes associated with
it can be curvilinear and flowing like
neon tubing or they can be sharp and
defined and angular in geometric cubes
and geological crystal shapes
trend number eight is modular geo this
trend is an evolution of the bright geo
trend that i featured in my 2021 trend
video the color used is flat and
unmodulated many times a primary palette
is used of bright reds blues and yellows
the shapes used in this trend are
circles and squares triangles
parallelograms and trapezoids the
aesthetics of the modular geotrend have
hints of the work of fine artists like
mondrian and matisse as well as the work
of early bauhaus design
this trend is being used in print and
poster design packaging environmental
way finding and editorial illustration
trend number nine is trippy type as i
mentioned earlier in this video
sometimes trend happen in pairs with two
diametrically opposed aesthetics that
are polar opposites of each other this
is the case with trippy type it's the
polar opposite of the sharp lines and
structured rigid compositions that you
find in modular geo this trend is
signified by 60s and early 70s
psychedelic typography often it's hand
illustrated in shapes with that type and
shape itself becoming the primary
element or the main focus of the design
you'll find this trend in new font
design in printed books illustration
consumer goods food packaging fashion
and even motion graphics trend number 10
is moving marks now it's not like
animated logos have never been seen
before but it's the extent at which
we're seeing them that has really
changed
animated logo gifs are showing up on
corporate email blasts on website
headers and in apps on a regular basis
now it's the true definition of a trend
a more fringe movement an experimental
one that's gained a lot of popular usage
that it can now be considered trending
what's remarkable is the enterprise size
companies that are starting to use these
logos on the regular as opposed to only
periodically in ads on traditional
broadcast media and it's just another
indication that everything is going to
video even the simple static company
logo can't be counted on anymore to
stand still
trend number 11 is true grit now true
grit isn't so much of a design style per
se as it is a treatment
this trend is recognized by the usage of
rough distressed textures and textural
overlays that make images and text look
like it's weathered or partially
destroyed
it's a reaction against the clean type
and stripe design of modular geo or
bauhaus or swiss design it shows up
across design genres and it's used to
add a level of visual interest to a
design by aging it by giving it
provenance or history by adding
character true grit shows up in t-shirt
design print and posters in the music
industry in motion graphics and also in
broadcast entertainment
and finally trend number 12 very peri
pantone's color of the year for 2022 is
called very peri it's basically the
color periwinkle it's not a graphic
design trend in and of itself but it's a
color story trend
last year in 2021 pantone named
illuminating yellow and ultimate gray as
the colors of the year but the popular
zeitgeist in society has moved towards
embracing colors that are more calming
and muted like trend number four muted
tones that i showed you because of the
ongoing stress of the covid pandemic
pantone is forecasting and encouraging a
more comforting look for 2022.
this color trend is already being
heavily adopted and you can see it being
used everywhere in product design
website design sports apparel editorial
print promotional marketing travel
entertainment even the financial
industry
so that's it i hope you like this video
on 12 trends in graphic design for 2022
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so that's it stay safe bye for now
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