AMATEUR vs. PRO GRAPHIC DESIGNER
it's 2020 and everyone wants more more
content more frequently consistently and
higher quality you are in a position to
deliver people need social media
managers photographers graphic designers
marketing strategists website builders
video editors you name it what if i told
you it was easier than ever to fulfill
all those roles yourself what if i told
you all these designs were created with
the help of one app called canva they're
giving graphic designers like daniel a
run for their money now daniel is a
toronto-based photographer filmmaker and
graphic designer don't get me wrong we
still need daniel but sometimes we need
daniel less
excuse me so today daniel and i are
going to have a showdown we'll each have
five minutes to build our own design of
an instagram story specifically for the
new sony a7s3 then we'll take to the
internet and see whose design you guys
like more
five
four
three
two
one
begin
okay
first thing i'm gonna do is choose a
template
oh i like to look at this one chicken
first i'm going to open up illustrator
and make a new
1920x1080 document and i'm going to have
two artboards with that
and then i'm going to go ahead and save
it as the sony a73
promo ig
and then i'm gonna head over to the save
button and then click save i've been
training for this my whole life
dan is not gonna know what hit him so i
like the chicken but i'm thinking we're
gonna need a different video to replace
the chicken
so let's go over to the videos tab and
i'm just gonna search photography
oh that's convenient this is
literally looking like the exact same
camera
so i've already uploaded my png of the
a7s3 so if i click that in my uploads it
just appears on my story
all right so i want a nice background to
go in my story and then something that's
eye-catching and well photograph of
course since this is a camera ad
then i'm going to place my backgrounds
into illustrator and then i'm going to
size them accordingly because they are
the opposite way of where i want them to
be
now i just need to change the text so it
actually makes sense for the ad
conveniently in this template they
actually have a few text box already
created so why don't we give people a
solid discount
got a stupid editing face
damn i look good when i edit
so i guess it would make sense to put a
sony logo in the story seeing it is a
sony's camera
all right there we go we'll just grab a
transparent one off google and throw it
in the document
so it looks like i have some extra time
because all the animations already built
into this template so i'll add a sticker
if i go into the elements tab i can find
the little clicky arrow that's engaging
it makes people want to interact with my
story i like it
dan's doing that in five minutes
good luck
so we're almost at the halfway point i
guess i better put a picture of the
camera in there somewhere
let's import both options and see what
looks best
there we go
i really want the image of the a7s3 to
stand out so i'm gonna duplicate it add
a blur effect
yeah that looks blurry enough
and i'm going to send it to the
background to kind of add a bit of does
she think she is in those shoulder pads
hmm
well i still have more time uh why don't
i just take a gander here and look
around see what i can do
um i should probably put in an arrow for
a swipe up because in theory that's what
i would want people to do on this so
more stickers i guess wow there's a lot
of options um
it's good to know when i want to build
my next thing i just want an arrow that
matches
wow all of these are animated too
saves me time
now i don't know if i'll have time for
this but i'm going to try and build a
separate story with
a bit of a different vibe altogether
all right this arrow looks good it's not
too distracting really subtle animation
there tells the viewer what to do
i'll just really quickly resize it
grab one of the corners bring it down
and put it where i want it to be
perfect
actually
maybe i'll throw in the actual sony
alpha logo yeah that should be good
no i'm not gonna save it i'll copy
instead
probably more recognizable than just a
sony logo
i'll just image trace the logo and then
i'll isolate the image to get rid of
that white background
change the color of it uh white should
be good for now resize it
and then just throw her in there
did did you just laugh at me
yeah whatever
i really want the a7s3 text to stand out
so let's see what we can do with that
there's tons of different font
combinations this one is glowy that's
cool so i'll just
write a7s3
and change the color to white
sick
okay so now i'll just put it where the
existing a7s3 text is
with the amount of time i have left i
guess i'll just add some paragraph text
uh change the font to circular standard
uh
font size to 50
and i'll just make sure that it's left
the line perfect
done
my hands are sweaty well that was easy
that was a lot i'm gonna win
well that was a bit of a fun take on
this challenge i hope you guys enjoyed
it but now for the moment you've all
been waiting for we took to instagram
and i did a poll to see which one of
these designs you guys liked more did
you like mine the amateur
or the pro
and actually 67
of you liked my design more made with
canva which i find really interesting
not to say that if daniel didn't have
more time that he wouldn't be able to do
something even more amazing and even
more impactful but you know we only had
five minutes i think that just goes to
say that working with an app like canva
can make things really easy really
intuitive really fast especially for
someone that isn't super experienced in
the design world but of course there is
a time and place for a professional and
of course daniel did have way more
flexibility than i did with my design
now i just wanted to take a quick moment
for the sponsor of today's video canva
so i've been using their site and app
for several years now mainly to make the
thumbnails for the videos on this
youtube channel and that's because of
all the reasons i said before it's fast
and it's super easy to use sometimes i
don't want to go into photoshop i just
need to whip something up really quickly
but i'm always reaching to this site for
a multitude of things i actually used it
recently to make a pitch deck for a
project we did with corona but you could
also use it for instagram stories like
we showed you in this video you can use
it for instagram posts you can use it
for posters tons of different things
there are so many options there are lots
of different templates to choose from
the fact that you can upload your own
photos you can actually remove the
subject from some of the photos you can
choose different types of fonts
different styles of fonts different
filters again this is such an intuitive
app if you struggle with design i would
highly recommend it there are actually
two different plan options for you
there's a free version but there's also
a pro version and for you guys watching
today if you head on down into the
description box below there is an option
for you to experience a 45 day free
trial of the pro plan so you get to
experience the life that i live every
day which is the miraculousness of the
pro canva plan so i hope you guys enjoy
that offer you'll check out canva and
please like subscribe hit the bell
for enjoying this video time you spent
with me why are the outros always so
awkward wait let's go i'm gonna hop off
this desk okay bye
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